Panariagroup participates at 3daysofdesign in Copenhagen
After exiting the Borsa, Panariagroup restarts with Design, for the first time ever exhibiting at the prestigious Danish event 3daysofdesign, to reaffirm its interest in the northern European market
Milan, 20th September 2021 – Panariagroup Industrie Ceramiche S.p.A., the Italian multinational group, world leader in the production and distribution of high quality ceramic surfaces, participated for the first time at 3daysofdesign, an event promoted and hosted by the Italian Embassy in Copenhagen.
3daysofdesign is Denmark’s most important event in the field of architecture and design. On this occasion, each year the city of Copenhagen transforms into a platform of dialogue and cooperation, welcoming top experts and professionals of the sector and involving local and international stakeholders.
For the 2021 edition, Panariagroup presented itself alongside Foscarini, Technogym and other prestigious Italian companies, to present Slimtech Easy and MAXA, two innovative and highly functional products. Slimtech Easy is the first dry laying system without adhesive, certified for large, ultra-thin slabs, and Maxa is the brand new collection of large-sized 12 mm thick slabs, perfect above all for tops and furnishing accessories.
The Group’s strategic participation at 3daysofdesign is an expression of a precise strategy. On the one hand, this involves creating new relationships and partnership opportunities with local professionals, to explore more closely a market that has an immense potential for development; on the other hand, there is also a focus on nurturing the Group’s brand visibility, with the aim of intensifying emerging commercial relations with Denmark.
Roberto Casini, Director of the Contract & Key Account Dept. of Panariagroup commented: “We are extremely satisfied with this experience, which has enabled us to reinforce our presence in Denmark and engage in dialogue with important stakeholders. By participating in events like 3daysofdesign in Copenhagen and the upcoming Architect@Work in Paris, Panariagroup aims to reconfirm its interest in the northern European market, where we have recently begun promoting our know-how in the contract, hotelier and luxury residential sector.”
With the constant work of a structure entirely dedicated to the A&D target, the Contract & Key Account Dep. of Panariagroup operates in the sector of large scale architectonic works of global value. Today more than ever before, it aims to expand its target market to include northern European countries, further enhancing the path of growth it is currently undertaking in Germany, France and Great Britain.